EFFECTS OF ELECTRONIC MASS MEDIA ON THE DIFFUSION OF POULTRY TECHNOLOGIES AMONG FARMERS IN NORTHERN AGRICULTURAL ZONE OF PLATEAU STATE, NIGERIA

Authors

  • I. C. Goni Department of Agricultural Extension and Rural Development, Faculty of Agriculture and Agricultural Technology, AbubakarTafawa Balewa University, Bauchi
  • G. M. Aya Department of Agricultural Extension and Rural Development, Faculty of Agriculture and Agricultural Technology, AbubakarTafawa Balewa University, Bauchi
  • A. M. Kabir School of Vocational and Technical Education, Department of Agricultural Education, Adamu Tafawa Balewa College of Education, Kangere, Bauchi

Keywords:

Diffusion, Technologies, Mass Media, Poultry, Adoption

Abstract

The study examined the effects of electronic mass media used in diffusion of poultry technologies among poultry farmers in Northern Agricultural Zone of Plateau State, Nigeria. Multi-stage sampling techniques were used to select 180 poultry farmers for study. Data were collected using structured questionnaire. Frequency, percentage, mean, and inferential statistics. Multiple linear regression and Spearman’s rank were used to assess the relationship between the variables. The result of the findings revealed that majority (61.2%) of the poultry farmers were female and 38.8% were male. 34.1% of the poultry farmers were between the age range of 30-40 years. Majority (63.5%) of the poultry farmers were married while 52.9% had higher education. The use of mobile phone and the Television were effective, at mean scores of

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Published

2025-09-18

How to Cite

Goni, I. C., Aya, G. M., & Kabir, A. M. (2025). EFFECTS OF ELECTRONIC MASS MEDIA ON THE DIFFUSION OF POULTRY TECHNOLOGIES AMONG FARMERS IN NORTHERN AGRICULTURAL ZONE OF PLATEAU STATE, NIGERIA. International Journal of Global Affairs, Research and Development, 3(2), 81–91. Retrieved from https://ijgard.com/index.php/ijgard/article/view/98

Issue

Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): International Journal of Global Affairs, Research, and Development

Section

Articles

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Copyright (c) 2025 International Journal of Global Affairs, Research and Development

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